April 16, 2016
Pioneer insurance startup Metromile inks Reis Hood for inaugural digital campaign

In Metromile‘s new spot, “Weekenders,” Reis personifies the active millennial archetype – a trendy 9-5er who adventures on the weekends.

The campaign, created by Metromile’s in-house production team, explores the insurance needs of their ideal customer base: a young man setting off on a weekend biking expedition with friends. Metromile is currently the only company in the U.S. to offer pay-per-mile auto insurance, as well as a driving app.

Watch the ad below.

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